Black Friday 2026: Protect your business during the rush

The increase in online shopping during Black Friday can also bring risks for your business, so here are some things to look out for. While busy sales periods create opportunities to grow your business, it’s important to stay alert and make sure your customers know what to expect when they shop with you.

In this blog, we look at practical ways to spot suspicious activity, reduce chargebacks and ensure your promotions are clear and accurate, helping you protect your business during the Black Friday rush.

Watch for unusual transactions

Black Friday can also bring an increase in fraudulent activity. Keep an eye out for indicators such as multiple small transactions or failed transactions, unusually large orders from first-time customers, or mismatched customer names and delivery addresses. These are worth investigating, particularly when several appear together.

If something looks suspicious, pause fulfilment and investigate the order before sending it out. If you’re unsure about a transaction or need help understanding the payment activity, contact the Bob Pay support team for assistance.  

Take steps to avoid payment disputes and chargebacks

A customer may first raise a dispute with you directly, for example if they do not recognise a transaction, have not received their order or are unhappy with a purchase. If the issue is not resolved, the customer may raise a chargeback directly with their card-issuing bank.

A few simple steps can help reduce the risk of disputes and chargebacks. Make sure your product descriptions are clear and accurate, provide realistic delivery timeframes and keep customers informed if there are any delays. Respond to questions and concerns promptly, and ensure your refund and returns policy is easy to find on your website.

Chargebacks can be reported well after Black Friday, so it is important to continue monitoring your transactions beyond the busy shopping period. For more tips, read our blog about how to keep your payouts on track and reduce disputes.

Ensure your promotions are accurate

Your Black Friday discounts should be clear, genuine and compliant with the Consumer Protection Act. 

Clear promotions help set the right expectations and reduce complaints and disputes. This clarity will also help build your reputation as an honest and reliable seller.

Get ready before the rush

Black Friday is about more than attracting customers with great deals. It’s also about protecting your business, setting clear expectations and giving customers a positive shopping experience.

By keeping an eye out for suspicious transactions, taking steps to prevent chargebacks and making sure your promotions are accurate, you can reduce avoidable disputes and build trust with your customers. A little preparation now can help you make the most of Black Friday and head into the festive season with greater confidence.

‍